Kevin Murphy Free Hold Medium Hold Styling Paste is an ultra flexible hold paste for fun and easy to achieve hairstyles. Flexible hold allows you to style and restyle your hair. Created a thicker effect for fuller and textured finishes. Leaves hair with a natural shine and protected from frizz. To Use: Apply Free Hold to towel dried hair or dry hair. Style as usual. Sulfate free, paraben free, cruelty free.